Today's briefSample brief
Three items picked for your goals: help people read economic numbers correctly, and get asked back by the reporters and editors who cover them.
Drafting panes
Each pane is sized to its platform and counts as you type. Drafts are saved in this browser as you work.
0 / 3,000 characters0 words
Within the limit
Bluesky
up to 300 characters0 / 300 characters0 words
Within the limit
Newsletter
full issue: 400 to 700 words0 / 700 words0 characters
Under the target
Nothing posts from here. Copy the text and post it yourself, or on the Club Car we schedule what you approve.
Prompts for your beat
Starting points built from your intake interview. Pick one, choose a drafting pane, and it lands there as an outline in your voice.
Network list
The people and outlets your briefs keep pointing to. It grows with every brief, and it's yours to keep. Cut anyone you don't want to see again.
| Who | Why they're here | Next step | Keep or cut |
|---|
Voice and beat
What every draft is checked against. We revisit this with you at each quarterly recalibration session.
Voice profile
Plain, patient and allergic to hype
- Say what a number measures before saying what it means.
- When two numbers seem to disagree, explain why both can be right.
- Short sentences. One idea per paragraph on LinkedIn.
- Never mock the reporter or the reader. Correct the reading, not the person.
- End with what to watch next, not a prediction.
Words you use
measuresfor most peopleboth are rightwhat to watch
Words you avoid
skyrocketingcrashshockingexperts say
Your beat
Four areas we watch for you
- Rents and housing costs
- Inflation and everyday prices
- Jobs and wages
- How the numbers get made: surveys, indexes and revisions